How do you do SEO?
Well, there's a little bit to it.
We want to increase:
On-Site implementations are those applied to your existing or new website.
These are mechanical changes (behind the scenes)
- XML Site Maps (shows Google how to crawl your site);
- Analytics (Tracking statistics);
- Google Places (Good for localizing searches – lets Google know where you are);
- Registrations (Making sure all of the major Search Engines know your site exists);
- Meta Tags (Page descriptions);
- Page Titles (Giving each page a name);
- HTML Flow (So Google can navigate through your site properly);
- Keyword Matching (Weaving keywords into your content)
Creative - Upfront Visual Changes
- Content structure (Changing where content goes);
- HTML Structure (both user-friendly and crawler-friendly);
- Decreasing Load Times (Google Hates slow-loading websites);
- Typography (Font size, style, colour);
- Colour Contrasts (Making sure text is readable - Google knows all);
- Removing / Replacing Flash (Google can't index Flash - time to let go);
THESE IMPLEMENTATIONS ARE VERY IMPORTANT TO ENSURE THAT YOUR SITE HAS THE BASIC STRUCTURE GOOGLE REQUIRES TO INDEX IT.
Off-site implementations are efforts you and your web guy/gal can make to better draw outside attention to your site. the more external interest ("buzz") you can generate about your site, the higher your rank Google is going to give you.
Establishing page rank is the MOST IMPORTANT thing is SEO. Along with having a properly designed site, your rank will benefit from implementations that aren't even on your site at all.