Social Media Strategy.

Objectives > tools

This page explains how social media impacts your business.

Goals first. Tools Second.

Facebook, Twitter, YouTube, and LinkedIn are tools. They are platforms that provide you a way to interact with others. Which is great. The goal of a social media strategy is to define objectives and goals and then decide how to use the social media tools to achieve those goals.

Ok, but how?


More often than not, clients come to us wondering why their in-house Social Media person is struggling getting any engagement with social media. Well, one way to think about it is that your company has a lot of different parts and people. It will prove very quickly that's it a difficult thing for one person to capture the branding message of the whole company.

Creating a social media team is a great way to combat this problem. A team lets you share the work-load of using social media and it will give you a larger pool of great ideas.

Put your ear to the grindstone.

We can help you examine what your customers actually want out of your social media as well as looking at your competition to see what they're up to.

Also, we can show you some great techniques and logic to look outside of your industry for inspiration.

|| the right team is key to defining objectives ||


We all feel the need to be on Facebook or Twitter - but we should all take a step back and ask: why?

Should you spend precious company resources on managing different social media accounts without knowing why?

  1. Increase sales directly?
  2. Increase your company's awareness?
  3. Aquire new long term customers?
  4. Retain current client loyalty?

That's where working with Colour {And} Code comes in. Our years of experience can help get to these kinds of answers more quickly.


Are you and your team up-to-snuff on trends, functionality, and user expectations?


Learn what Twiters really is and how to express your message in 140 characters or less. #helpwithtwitter


Are you using LinkedIn to its full potential? We can show you how to interact with other business people.

Let's get rid of that social anxiety.

We have years of experience working with and learning from social media experiments.

If you like what you see...

...and want to reach out, please contact us today. We'd love to work with you.

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