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Kawartha Lakes Museum and Archives
2025
The Kawartha Lakes Museum & Archives (KLMA), deeply committed to preserving and sharing their community’s heritage, sought to modernize their brand and connect with a younger audience. Our mission was to help them honor their roots while attracting new generations to discover their story.
We partnered with KLMA to reimagine their brand identity, crafting a look and feel that bridges tradition and modernity. Our work included designing an interactive website to showcase their exhibits and programs, creating branded merchandise and signage, and developing versatile graphic elements for day-to-day use. Every aspect of the project reflected KLMA’s dedication to celebrating and preserving the Kawartha Lakes community’s rich history.
Our approach centered on making KLMA’s offerings more engaging and accessible. First, we redefined their branding with a vibrant, contemporary aesthetic designed to appeal to a younger audience while maintaining ties to their historical roots. The new interactive website brought KLMA’s collections and programs to life online, making it easier for visitors to explore and engage with their exhibits. We also designed merchandise and signage to increase the museum’s visibility and connection with the community. Custom graphic elements, such as icons and templates, were created for everyday use to ensure consistency and ease in their communications. Throughout the process, we maintained a focus on KLMA’s mission to preserve and celebrate local heritage.
The rebranding project revitalized KLMA’s presence, drawing in a younger demographic while strengthening ties with their longstanding supporters. The interactive website increased engagement by making their collections and programming more accessible to the community. The new branding and merchandise enhanced their visibility and appeal, while the graphic elements streamlined their operations and daily communications. By blending modern design with a love for their community and its stories, KLMA is now poised to inspire future generations to discover and cherish the history of Kawartha Lakes.
