PR:
Attention you earn.
The part of marketing you can't buy: a story a journalist chooses to tell, a name a community trusts. We help you earn that kind of attention, and keep it.
what we do:
The work behind a story that gets told.
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Announcements
A new hire, a new location, a launch. Written so a busy editor can run it, and sent to the people who would actually cover it.
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Media relations
Knowing who covers what, locally and in the trade press, and being useful to them before you need something.
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Community and stakeholders
The councils, associations and partners whose opinion of you shapes everyone else's. They hear it from you first.
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Reputation
Awards, speaking, profiles and the op-ed nobody has asked for yet. The steady work that makes your name mean something before anyone looks it up.
how it fits:
PR is rarely the whole job.
Most of what we do in PR travels with other work. Because the people who do those things sit in the same studio, the announcement matches the brand, the story matches the campaign, and nobody has to explain the business twice.
how we work:
Earned, not bought.
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The story first.
What's actually new, and who it matters to. If the answer is nobody yet, we say so and wait for a better moment.
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The right people.
A short list of the outlets and contacts who cover this kind of thing, not a blast to everyone.
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Written to run.
Releases, backgrounders and quotes prepared so they can be used with the least possible editing.
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Follow-through.
The call after the email, the photo they asked for, the thank-you after the piece runs. The part most people skip.
proof:
Brands we have elevated.
Municipal, healthcare, automotive, hospitality and professional services, across the Kawartha Lakes and beyond.
All our clients
Have something worth telling?
Tell us what's happening, or what's coming. We'll tell you honestly whether it's a story, and who might want it.