DIGITAL THAT EARNS ITS CLICK

SEO, paid search, paid social, email, display, automation. Every channel measured, every dollar attributed. We plan, build, and tune the whole stack on a subscription that scales with the work.

See how it works
WHY DIGITAL

PIXELS THAT EARN THEIR KEEP

Every click is measured. Every dollar is attributable. Every campaign is testable, retargetable, and scalable. Digital’s power isn’t reach — it’s the feedback loop. We build channels that pay back in numbers you can read every week.

  • Attributable to revenue, not just impressions
  • Fast feedback — you know in days, not quarters
  • A/B testable — better creative, lower CPA
  • Retargetable — people who already know you
  • Scalable — double the spend, double the leads
  • Geo-targetable — only spend where customers live
Sarah Geoff Leah Tod +3
A Place Called Home digital newsletter ad
Digital ad A Place Called Home

Top of search

Channel mix

  1. SEO
  2. Paid search
  3. Email
  4. Display
THE CHANNELS

EVERY CHANNEL WORTH THE SPEND

Not all digital is equal. Picking which channels deserve budget — and which to drop — is half the work. We start with where your customers already are, then earn space there before chasing the next thing.

  • SEO & search. Page-level optimisation, schema, content briefs, technical fixes that move rankings.
  • Paid search. Google & Bing campaigns, tightly themed ad groups, keyword sculpting, conversion-tracked.
  • Paid social. Meta, LinkedIn, TikTok ad campaigns — creative, targeting, budget tuned weekly.
  • Email marketing. Newsletters, lifecycle drips, segmentation, deliverability monitoring.
  • Display & programmatic. Retargeting that closes loops, prospecting that opens new ones.
  • Marketing automation. Lead scoring, nurture flows, CRM-triggered campaigns.
Know your audience
Paid search
3.8x ROAS +62%

Live channels

SEO PPC Email Display
HOW IT RUNS

FROM AUDIT TO SCALE EVERY WEEK

Digital rewards rhythm. We do the heavy thinking up front — analytics clean, channels picked, creative built — then settle into a weekly cadence: launch, watch numbers, tune, scale what’s working.

You see the dashboard every Monday. You see what we changed every Friday. Nothing runs without your sign-off the first month.

  1. 01

    Audit & tracking

    Analytics clean, conversions defined, baseline numbers documented.

  2. 02

    Strategy & channel pick

    Where your customers are, what each channel costs, which budget goes where.

  3. 03

    Build & launch

    Creative, copy, landing pages, automations, tracking. Wired together, sent live.

  4. 04

    Optimise weekly

    Bid tuning, copy tests, creative refreshes, list segments — small moves, every week.

  5. 05

    Scale what works

    Double down on the winners, kill the losers, expand into new channels with proof in hand.

DELIVERABLES

EVERYTHING DIGITAL NEEDS TO RUN

A real digital program isn’t a Facebook campaign and a vague newsletter. It’s tracking, creative, copy, landing pages, automations, dashboards, and the optimisation loop that makes the spend pay back. You get all of it on a schedule you can plan against.

  • Analytics audit and conversion tracking setup
  • Channel strategy and quarterly budget allocation
  • Creative and copy for every channel in scope
  • Landing pages built for the campaign that drives the click
  • Email automations, lead scoring, and CRM-triggered flows
  • Weekly optimisation across bids, copy, audiences, and creative
  • Monthly dashboard with attribution and the next-month plan
Kawartha Invest digital social promotion
4.8% Conversion
186 Leads / month +34

Cost per lead

SEO
PPC
Email
Display
WHAT TO EXPECT

WEEK ONE TO SCALE MODE

Most digital programs are live within four weeks of kick-off. The first two are setup — analytics, creative, landing pages, automations. The third is launch and listen. By week six, we’re scaling.

You hear from us every Monday with the dashboard, every Friday with what we changed. The numbers are the source of truth.

Week 1–2

Audit & tracking

Analytics clean, conversions defined, baseline documented.

Week 3

Strategy & creative

Channel mix locked, creative built, landing pages drafted.

Week 4

Launch & listen

Channels go live. Daily checks for the first week, then weekly cadence.

Week 6+

Scale mode

Doubling down on winners, killing losers, expanding channels with proof.

Do you handle SEO too, or just paid?

Both. SEO is on-page audits, schema, content briefs, internal linking, and the technical fixes that move rankings — same team, same retainer. Paid is a different rhythm but lives in the same plan, so they reinforce each other instead of duplicating. We’d rather both work together than either run alone.

Who manages the ad spend — you, or us?

You set the monthly cap. We manage spend inside it, day-to-day. You see the dashboard every Monday and can pause, push, or pivot any campaign with one message. We never spend more than the agreed cap without writing first.

How do you measure ROI when sales close offline?

For lead-gen businesses we track form fills, calls, and demo bookings as primary conversions, then close the loop with your CRM so we know which channels drove paying customers, not just clicks. For e-comm and direct sales, attribution is end-to-end. The dashboard shows both: top-of-funnel reach and bottom-line revenue.

Can you take over from another agency?

Yes — this is most of our clients. Week one is an audit of what’s running, what’s tracking, and what’s working. We’ll keep what’s good, fix what isn’t, and propose a transition plan in week two. Most handovers settle inside 30 days.

What if a channel just isn’t working?

We kill it. Digital’s biggest waste is sentimental spend — running a channel because we always have. If a channel can’t earn its CPA after a fair test, we pause it and move the budget to a winner. You hear about it the same week.

LET'S GO

RUN A PROGRAM
PEOPLE CONVERT FROM

Tell us what you sell. We’ll find the channels that pay back.

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